ELI - Ellies Holdings Limited - Dealing in securities27 Jan 2012
ELI
ELI                                                                             
ELI - Ellies Holdings Limited - Dealing in securities                           
Ellies Holdings Limited                                                         
(Incorporated in the Republic of South Africa)                                  
(Registration number: 2007/007084/06)                                           
JSE code: ELI    ISIN: ZAE000103081                                             
(the "company")                                                                 
DEALING IN SECURITIES                                                           
Shareholders are advised of the following information, relating to the dealing  
in securities by a director of a major subsidiary of the company:               
                                                                                
Director:                           Barry Shum                                  
Name of company:                    Ellies (Proprietary) Limited                
Transaction date:                   25 January 2012                             
Class of securities:                Ordinary shares                             
Price per security:                 R2.68                                       
Number of securities:               41 262                                      
Total value:                        R110 582.16                                 
Nature of transaction:              On-market disposal                          
Nature and extent of interest:      Direct beneficial                           
Clearance to deal received          Yes                                         
                                                                                
Director:                           Barry Shum                                  
Name of company:                    Ellies (Proprietary) Limited                
Transaction date:                   25 January 2012                             
Class of securities:                Ordinary shares                             
Price per security:                 R2.69                                       
Number of securities:               25 788                                      
Total value:                        R69 369.72                                  
Nature of transaction:              On-market disposal                          
Nature and extent of interest:      Direct beneficial                           
Clearance to deal received          Yes                                         

Director:                           Barry Shum                                  
Name of company:                    Ellies (Proprietary) Limited                
Transaction date:                   25 January 2012                             
Class of securities:                Ordinary shares                             
Price per security:                 R2.70                                       
Number of securities:               20 000                                      
Total value:                        R54 000.00                                  
Nature of transaction:              On-market disposal                          
Nature and extent of interest:      Direct beneficial                           
Clearance to deal received          Yes                                         
                                                                                
Director:                           Barry Shum                                  
Name of company:                    Ellies (Proprietary) Limited                
Transaction date:                   25 January 2012                             
Class of securities:                Ordinary shares                             
Price per security:                 R2.71                                       
Number of securities:               12 950                                      
Total value:                        R35 094.50                                  
Nature of transaction:              On-market disposal                          
Nature and extent of interest:      Direct beneficial                           
Clearance to deal received          Yes                                         
                                                                                
Director:                           Barry Shum                                  
Name of company:                    Ellies (Proprietary) Limited                
Transaction date:                   26 January 2012                             
Class of securities:                Ordinary shares                             
Price per security:                 R2.65                                       
Number of securities:               30 803                                      
Total value:                        R81 627.95                                  
Nature of transaction:              On-market disposal                          
Nature and extent of interest:      Direct beneficial                           
Clearance to deal received          Yes                                         
                                                                                
Director:                           Barry Shum                                  
Name of company:                    Ellies (Proprietary) Limited                
Transaction date:                   26 January 2012                             
Class of securities:                Ordinary shares                             
Price per security:                 R2.69                                       
Number of securities:               50 000                                      
Total value:                        R134 500.00                                 
Nature of transaction:              On-market disposal                          
Nature and extent of interest:      Direct beneficial                           
Clearance to deal received          Yes                                         

27 January 2012                                                                 
Sponsor                                                                         
Java Capital                                                                    
Date: 27/01/2012 16:26:01 Produced by the JSE SENS Department.                  
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